Russian beauty model Natura Siberica, for example, introduced its new Lab Biome vary. When asking the teenagers and tweens themselves concerning the skin care fad, related themes emerge shortly. “My daughter is not even on social media, but it filters down into the playgrounds,” says Brooke Grove, of Westchester, N.Y., whose oldest is 10. “It went via huge bows to fidgets and pop-its not even like a yr in the past, to the most recent Drunk Elephant product.” “I definitely want, like, extra hydrated skin,” says Jocelyn Stuart, 15, of Long Island, N.Y., whose wish listing includes mists and moisturizers. “I discover most of my stuff on TikTok, where there’s a lot of influencers who clearly speak about these products and evaluate them.”

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