Overall, Davis says to count on clear manufacturers to drill down and be more specific about what clean means to them and how exactly they are carrying out it. She factors to categories like refillables, “blue beauty” , and biodegradable as changing into extra mainstream. And, based on Livvy Houghton, senior inventive researcher at strategic foresight consultancy, The Future Laboratory, upcycled components will turn into more frequent in beauty. “We’ll continue to see the rise of by-product beauty where manufacturers convert waste ingredients into fascinating items,” she says. That’s also translating to the merchandise that manufacturers are formulating. But amid all that newness are some throwbacks to the not-so-distant previous.
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