While Pandora expands its physical presence in the U.S., it will backup customers’ reference to a more personalised approach on-line. “E-commerce is still very strong for us and continues even though all our stores have been operating for 12 months,” he notes. With so many new customers discovering Pandora last year, Rodembusch sees alternatives to reach much more. Currently the corporate has some 1,500 factors of sale in North America, about 500 idea stores, half company-owned and the opposite half operated by franchisees, and 1,000 impartial sellers. Driving that growth was the three.2 million new U.S. clients delivered to the brand last 12 months. Keeping them engaged shouldn’t be onerous, since by its very nature – the collectability of its charms – Pandora has in-built customer loyalty.
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